Growth starts July 6

More Than a Course. A Growth System.

A 15-week growth journey for founders, operators, and creators who want to turn attention into trust, and trust into revenue.

₦20,000Per course

₦80,000Full bundle

5Practical projects

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₦80,000

Learning path

Full Traction Mastery Bundle All 5 courses for ₦80,000 Choose course passes ₦20,000 per selected course

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Curriculum

Inside the 15-week journey.

Traction School is made up of 5 standalone courses. Each course runs for 3 weeks and includes 4 core modules plus 1 hands-on project.

Course 1 / Starts July 6th

Marketing & Branding Fundamentals

Position the idea, name the audience, and make the message easy to understand before spending on reach.

What you learn: The real role of marketing, customer psychology, brand voice, positioning, and copywriting basics.
Project: Define a complete brand foundation for a product or idea: audience, positioning, voice, and core messaging.

Course 2 / Starts July 27th

Hacking Marketing Campaigns

Where marketing becomes execution.

What you learn: Campaign thinking, online and offline channel selection, timelines, creative direction, and useful metrics.
Project: Design a full, ready-to-launch marketing campaign plan.

Course 3 / Starts August 17th

Community, Influencers and Partnerships

Because people trust people more than they trust brands.

What you learn: Building and managing communities, influencer collaboration, partner audiences, and relationship systems.
Project: Develop a community or partnership growth plan.

Course 4 / Starts Sept 7th

How to Buy Attention

Remove the mystery around ads.

What you learn: The attention economy, Meta, Google, and TikTok ad basics, conversion creative, and performance metrics.
Project: Create a complete paid marketing campaign plan and budget allocation.

Course 5 / Starts Sept 28th

Hacking Business Growth (with & without AI)

Move from one-time campaigns to repeatable systems.

What you learn: Growth loops, rapid experiments, referrals, retention strategy, and AI for content, testing, and automation.
Project: Build a comprehensive growth system plan for a real product.

What you leave with

A practical portfolio, not just notes.

A clear brand foundation
A campaign plan you can plug into your business immediately
A distribution and partnership map
A paid attention plan
A repeatable growth system

Good to know

Questions before enrolling.

Is this just marketing theory?

No. Every course ends with a practical project that turns the ideas into a usable growth asset. You learn by doing.

Who should enroll?

Founders launching products, creators scaling an audience, marketers tired of guessing, and anyone who wants to learn how attention turns into revenue.

What will I leave with?

A portfolio of completed growth projects, a stronger understanding of people and platforms, and a repeatable system to generate traction for a business.