Growth starts July 20

More Than a Course. A Growth System.

A 15-week growth journey for founders, operators, and creators who want to turn attention into trust, and trust into revenue.

₦20,000Per course
₦80,000Full bundle
5Practical projects

Meet your facilitators

Learn from people who do the work.

Practical sessions led by operators who bring real projects, current market context, and experience from the field.
Tega Ogigirigi, Growth and marketing leader
Growth and marketing leader

Tega Ogigirigi

Tega is a growth and marketing leader with more than a decade of experience across fintech, media, fitness, fashion, and digital marketing. As Head of Growth and Marketing at Africhange Technologies, he leads product growth, marketing, and business development across global remittance corridors.

Bibi Eneje, Strategic communications architect
Strategic communications architect

Bibi Eneje

Bibi is Founder and CEO of Kora & Hive Communications. She helps African founders and impact-led organizations shape brand narratives that earn attention, build trust, attract partners, and create measurable business outcomes.

Curriculum

Inside the 15-week journey.

Traction School is made up of 5 standalone courses. Each course runs for 3 weeks and includes 4 core modules plus 1 hands-on project.

Course 1 / Starts July 20th

Marketing & Branding Fundamentals

Position the idea, name the audience, and make the message easy to understand before spending on reach.

What you learn
The real role of marketing, customer psychology, brand voice, positioning, and copywriting basics.
Project
Define a complete brand foundation for a product or idea: audience, positioning, voice, and core messaging.
Course 2 / Starts August 10th

Hacking Marketing Campaigns

Where marketing becomes execution.

What you learn
Campaign thinking, online and offline channel selection, timelines, creative direction, and useful metrics.
Project
Design a full, ready-to-launch marketing campaign plan.
Course 3 / Starts August 31st

Community, Influencers and Partnerships

Because people trust people more than they trust brands.

What you learn
Building and managing communities, influencer collaboration, partner audiences, and relationship systems.
Project
Develop a community or partnership growth plan.
Course 4 / Starts Sept 21st

How to Buy Attention

Remove the mystery around ads.

What you learn
The attention economy, Meta, Google, and TikTok ad basics, conversion creative, and performance metrics.
Project
Create a complete paid marketing campaign plan and budget allocation.
Course 5 / Starts Oct 12th

Hacking Business Growth (with & without AI)

Move from one-time campaigns to repeatable systems.

What you learn
Growth loops, rapid experiments, referrals, retention strategy, and AI for content, testing, and automation.
Project
Build a comprehensive growth system plan for a real product.

What you leave with

A practical portfolio, not just notes.

  • A clear brand foundation
  • A campaign plan you can plug into your business immediately
  • A distribution and partnership map
  • A paid attention plan
  • A repeatable growth system

Good to know

Questions before enrolling.

Is this just marketing theory?

No. Every course ends with a practical project that turns the ideas into a usable growth asset. You learn by doing.

Who should enroll?

Founders launching products, creators scaling an audience, marketers tired of guessing, and anyone who wants to learn how attention turns into revenue.

What will I leave with?

A portfolio of completed growth projects, a stronger understanding of people and platforms, and a repeatable system to generate traction for a business.

Hosted on VarsityScape

Enrollment, learning access, and the academy community are hosted on VarsityScape.

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